A company situated in New York becomes the stock car racing series’ first debt reduction partner.
The agreement calls for “investments” on Nascar’s digital platforms and radio station Motor Racing Network, as well as conspicuous signage at events and Nascar-themed advertising in race telecasts.
Context: National Debt Relief and the Chicago Street Race struck an initial agreement last month, which forms the foundation of this cooperation. The decision to become more involved with Nascar comes at a time when US consumer debt is rising, having increased by US$184 billion in the first quarter of this year.
Remark: Michelle Byron, executive vice president and chief partnership and licensing officer of Nascar, stated, “Over our 76-year history, Nascar has taken great pride in putting our fans first and consistently offering one of the most unique and fan-friendly experiences in all of sports.
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“Our strategy of giving our followers priority fits in perfectly with the mindset of National Debt Relief, an organization that customizes its assistance to meet the demands of clients. National Debt Relief is a fantastic fit to be an official partner of Nascar because of this.
Next up: Following a two-week hiatus, Nascar will resume regular season action on August 11 at Richmond Raceway with the Cook Out 400.
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