Full details of why University of Houston uniforms differs from Houston Oilers “Luv Ya Blue”

UH to NFL: The Houston Oilers’ “Luv Ya Blue” uniforms are “dramatically different” from the new blue ones.

The University of Houston is considering introducing a new blue uniform for its sports teams, which differs significantly from the old Houston Oilers uniforms. According to emails obtained through a public records request, there is assurance that this new uniform will not create any confusion. Dona Cornell, UH’s vice chancellor for legal affairs, communicated in an email to NFL attorneys on April 16 that the university intends to both use and market these uniforms commercially.

This development comes after the NFL’s merchandising and licensing division issued a cease-and-desist letter last October, expressing concern over the similarity between the University of Houston’s uniforms and those of the Houston Oilers. The NFL alleged that the university was engaging in what they deemed to be blatant copying of the Oilers-themed uniforms. However, the university seems to be pressing forward with their plans for the new blue uniforms despite the NFL’s objections.

The proposed alternate blue uniform for University of Houston’s athletic programs is being described as “drastically different” from the old Houston Oilers uniforms. This indicates a deliberate effort on the part of the university to distinguish their new uniform from any association with the former NFL team. The intention is likely to avoid any potential legal entanglements with the NFL while still providing a fresh look for their sports teams.

It’s noteworthy that the university not only plans to utilize these new uniforms but also aims to market them commercially. This suggests that they see potential value in the design beyond just its use in sports. By commercializing the uniforms, the university may be looking to capitalize on the popularity of their sports teams and the appeal of the new uniform design to fans and consumers.

Despite the NFL’s previous objections and threats of legal action, the University of Houston appears to be undeterred in their pursuit of introducing the new blue uniforms. This determination could stem from a belief in the distinctiveness of the design or a confidence in their legal position regarding the use of the uniforms. Regardless, the university seems prepared to defend their decision to proceed with the new uniforms, as evidenced by their communication with NFL attorneys.

Overall, the introduction of the proposed alternate blue uniform for University of Houston’s athletic programs signifies a strategic move by the university to refresh their sports branding while navigating potential legal challenges from the NFL. The assurance that the new uniform will not cause confusion, coupled with plans for commercialization, indicates a calculated approach aimed at both innovation and business opportunities in the realm of sports merchandise.