The Boston Bruins are gearing up for their final Centennial Era Night, titled “Return of a Champion” (2001-present), sponsored by Coca-Cola Zero Sugar, set to take place on Thursday, March 7, during their home game against the Toronto Maple Leafs at 7 p.m. at TD Garden.
Following the departure of iconic players like Ray Bourque as the new millennium unfolded, the Bruins underwent a significant transformation, ushering in a new era of leadership. Rising stars such as Patrice Bergeron and Tim Thomas, along with seasoned skaters like Marc Savard and Zdeno Chara, united to establish a standard of excellence that would define the team for years to come.
Before the game, a pregame ceremony will pay tribute to the 2010-11 team, which ended a 39-year championship drought by bringing the Stanley Cup® back to Boston. This special event will include appearances by Bruins alumni, with a nod to Boston’s championship traditions.
The game itself will be infused with a “Return of a Champion” theme, featuring in-arena contests and entertainment. The Bruins will don their Centennial alternate jerseys for this occasion, adding to the celebratory atmosphere. Additionally, ticketed fans attending the game will receive the final mini pennant in a series of five, distributed at turnstiles during various Era Nights throughout the season.
To initiate the festivities, the Bruins organized the fifth live recording event for the “Cue the Memories” podcast series, presented by Coors Banquet, on March 6. Hosted by Andrew Ference, the episode featured special guests Patrice Bergeron and Claude Julien. Fans can catch these podcast episodes on Apple Podcasts, Spotify, and YouTube.
Furthermore, an exclusive “Return of a Champion” merchandise collection is available for fans at the ProShop powered by ’47 and online at BostonProShop.com for a limited time. The ProShop will remain open throughout the week, providing fans with the opportunity to acquire special items that commemorate this momentous celebration.
The broader context of the Centennial celebration for the Boston Bruins is also highlighted. As the first U.S.-based NHL club to reach 100 years of play in the 2023-24 season, the Bruins have orchestrated a comprehensive Centennial celebration. This initiative, encompassing content creation, storytelling, community engagement, and an exclusive merchandise line, aims to unite fans, alumni, and associates while celebrating the team’s rich history and setting the stage for the next 100 years of Bruins hockey. Additional details about the Boston Bruins Centennial celebration can be found at BostonBruins.com/Centennial.
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