The B.C. Lions are gearing up for the 2024 CFL season with high hopes for making it to the Grey Cup. Despite this, the team’s organizing committee is not banking on their on-field success alone to ensure a successful hosting of the championship game.
Speaking to reporters after the unveiling of plans for the 2024 Grey Cup festival, Lions’ president Duane Vienneau emphasized that their business plan does not rely on the team’s performance. Instead, they are focused on creating a memorable experience for fans and attendees, regardless of whether or not the Lions qualify for the Grey Cup.
The 2024 Grey Cup festival promises to be an exciting event, with a variety of activities and attractions planned to engage fans. The committee aims to make the festival a celebration of Canadian football and a showcase of the host city’s culture and hospitality.
Vienneau highlighted the importance of community involvement in the planning and execution of the festival, noting that local businesses and organizations will play a crucial role in its success. The committee is working closely with partners to ensure that the festival reflects the spirit and energy of the host city.
Overall, the B.C. Lions are approaching the 2024 Grey Cup with a “Grey Cup or bust” mentality on the field, but off the field, they are focused on making the event a “zip,” regardless of the team’s qualification.
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