Castleford Tigers are delighted to announce a new partnership with world-leading friendly bacteria brand, Yakult.
The new deal will see the Tigers’ first team provided with daily bottles of Yakult throughout the 2024 season to support their nutrition and wellbeing programme. Fans will also see the Yakult brand pitch side at Wheldon Road, in Roar Magazine and across Castleford Tigers’ social media channels.
Yakult has been working with sports and nutrition teams around the world for many years, across various disciplines and communities. They believe that mental, physical and emotional wellbeing are interconnected, and that gut health is key to overall health and wellbeing.
Yakult was established over 85 years ago, and today over 40 million Yakult products are consumed every day in over 40 countries and regions around the world. Each bottle of Yakult contains billions of friendly bacteria, which increase the bacteria in the gut*. Simply enjoying a daily bottle of Yakult is an easy and delicious way to support a balanced lifestyle.
Kevin Mansell, National Sales Manager at Yakult UK & Ireland, said: “We are pleased to be partnering with Castleford Tigers this season, a club that aligns with Yakult’s dedication to promoting balanced nutrition and lifestyles. We wish Castleford Tigers a successful season!”
Adam Whitney, Head of Performance at Castleford Tigers said
“We are excited to be partnered with Yakult this season. At Castleford Tigers we are always looking for ways to best support our players in all aspects of performance and gut health plays a huge role in this.”
Commercial Director at Castleford Tigers, Laura Kirk commented:
“We’re delighted to be partnering with a well-known and respected brand like Yakult. The health and wellbeing of our players is paramount to the club, we know the major role nutrition plays in this and our partnership will go one step further by supporting the team on and off the pitch.”
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